Instructional Design: Custom eLearning for YOUR Training

Why Is Instructional Design Important for YOUR Business?

In short, Instructional Design (ID) is the systematic process by which employee education is designed, developed and delivered to CREATE online training to be delivered through an online Training Platform.

Our Instructional Designers are experts who create and deliver custom training such as eLearning courses, videos, employee manuals, handouts …really anything you can think of that you use on the job. They KNOW how to solve your business problems or compliance issues via our ID process:

  1. Pre-Production: Script, Production Outline, and Story Boards.
  2. Production: Asset Creation, Sound Design and Voiceover, and Animation.
  3. Post-Production: Video Editing, Sounds Effects, and Final Output.

All our ID is built using a results-driven approach since each cannabis business is different and each one needs different training solutions that are created specifically FOR THEM …not a one-size-fits-all solution.

Instructional Design Creates YOUR Custom Training

Our partners come to us with a wide range of eLearning needs and budgets. Whether you are planning to launch a single course, transition an existing face-to-face course to online training, or develop an entire program, we’re here to help.

We’ll listen to your needs and recommend a custom solution that maximizes your return on investment. Well-trained employees are critical to the stability and competitiveness of an organization, but many organizations lack the time or expertise to develop effective training.

Others have successfully trained employees face-to-face but need help moving to online learning or creating just-in-time or microlearning experiences. Examples of topics covered:

  • Government Compliance
  • Employee Development
  • Leadership Training
  • Logistics Management
  • Customer Orientation
  • Cost Reduction
  • And lots more!

With content based on authentic, real-world experiences, learners are engaged, retention is improved, and productivity is boosted. Whatever your situation, our skilled Instructional Designers will listen to your needs and develop a custom solution for you.

Such as:

  • Creating online courses, mobile training, and “microlearning” experiences
  • Converting face-to-face or blended courses to an online environment
  • Instructional design and curriculum development
  • Multimedia development
  • Consulting on program/course implementation or scaling
  • Creating or updating internal training
  • Course design and build in any LMS

Training Needs = Different Types of Technical Writing

Technical writing is sometimes defined as simplifying the complex. Inherent in such a concise and deceptively simple definition is a whole range of skills and characteristics that address nearly every field of human endeavor at some level.

A significant subset of the broader field of technical communication, technical writing involves communicating complex information to those who need it to accomplish a goal.

Good technical writing results in relevant, useful and accurate information geared to specifically targeted audiences in order to enable a set of actions on the part of the audience in pursuit of a defined goal. If the activity requires expertise or skill to perform, then technical writing is a necessary component.

The goal may be using a Point-of-Sales (POS) software application, operating industrial equipment, preventing accidents, safely consuming a packaged cannabis product, assessing a medical condition, complying with cannabis laws, coaching a dispensary team, or any of an infinite range of possible activities. Our Technical Writers are able to:

  • Read, understand, and interpret technical manuals, blueprints, and other technical and engineering documentation.
  • Produce user guides, manuals, and other written materials for a consumer audience.
  • Simplify language and make directions understandable to a wide range of consumer groups.

 

Writing Deliverables & Categories

Technical writing comprises the largest segment of technical communications. They work together with editors, graphic designers, and illustrators, document specialists, content managers, instructional designers, trainers, and analysts to produce an amazing variety of deliverables, including:

  • Government Compliance
  • Online and Embedded Help
  • Requirements Specifications
  • Customer Service Scripts
  • Simulations
  • Demonstrations
  • Process Flows
  • Training Course Materials
  • Design Documents
  • Project Documents
  • User Manuals
  • FAQs (Frequently Asked Questions)
  • Product Catalogs
  • And lots more!

We Are Your Specialists & “Extension of Your Team

Peter Drucker, described as the founder of modern management, stated, “Our most important education system is in the employee’s own organization.”

Training must address the specific skills and knowledge required to be successful in each of the company’s job functions. Billions of dollars are spent each year trying to improve performance.

Unfortunately, much of this expenditure cannot be linked to tangible results. Instead of an investment in improving the company’s performance, the training provided becomes simply an expense that wastes time and capital.

A great deal of the training delivered today is done as events and are not linked to performance improvement or strategy. At best, the impact of these program events is short-lived; at worst, they can be in direct conflict with the business success.

 

Ensure You Deliver the Best Training Possible

To ensure the training curriculum’s success, the design must include a thorough understanding of each position’s objectives. It must take into account all the tasks required and the results expected from their successful completion then tie the training directly to the execution of the company’s strategy.

When effective the training curriculum addresses the specific skills and knowledge required to improve performance within each job function and it creates a stronger more competitive organization.

A successful curriculum will develop a CONSISTENT training system. This will integrate the concepts of orientation, education, career planning, assessment, and evaluation.

Also, each of the company’s training programs can and should be utilized to send a clear message to the entire organization about what is important and what is not. Other benefits derived from an effective training curriculum:

  • No training is developed that does not become an integral part of the curriculum.
  • Identify what individuals need to know to do their job, now and in the future.
  • It will identify what training is, and what training is not, in place.
  • Training modules are put in sequence so that employees learn the most important skills first.

Best Mixture of Learning Experiences for Online Training

Green CulturED specializes in interactive eLearning that keeps learners engaged and involved. Some of the skills required to build eLearning courses in today’s environment include:

  • Performance Consulting: so that you know how to determine the appropriate training solution. Sometimes an eLearning course isn’t the right solution.
  • Instructional Design: so that you know how to craft a great learning experience, eLearning is more than putting a bunch of text on the screen.
  • Visual and Graphic Design: skills are key because the course will look like something and you want that something to be good. In many cases, the eLearning Developer is also responsible for creating and laying out the graphics and visual design.
  • Network and Media Technologies: play a key role in course design. Many courses include audio narration and videos that need to be streamed over a network. The eLearning Developer should have a good understanding of the technologies related to course design and delivery so that you build a course appropriate to the technology available in the organization and by the user.
  • Authoring Tool Proficiency: is important, you’ll use an eLearning application like Storyline to build your courses. So you need to know how it works and how to get the most out of it to build good eLearning courses.

 

Let Us Build Your eLearning

By weaving relatable stories throughout the course, it is another way to develop compelling training. We find this particularly useful for serious or sensitive material that is not conducive to whimsical themes or gamification.

Employees connect to characters in the course and can recall the events and concepts in the training, long after completing the eLearning. Learner interaction is a CRITICAL component to eLearning so we transform common web-based training components, like multiple choice questions and drag and drop exercises, into meaningful scenarios and relevant activities.

This facilitates engagement as the learner takes an active role in their training, the process of analyzing and applying knowledge increases employees’ understanding and retention.

Using Interactive Multimedia & Different Content Forms

If your organization is interested in maximizing learner comprehension and engagement, multimedia is the answer. Research confirms greater learner success when the design goes beyond text and provides multiple formats for conveying concepts.

We can design problem-based scenarios, simulations, and interactive graphics to provide rich learning experiences.

We’ll work with you to determine other important considerations as well, such as how and where your learners will be interacting with your multimedia — via desktop, laptop, tablet, mobile, or all of the above? Some of the services we provide include:

  • Interactive Multimedia
  • Professional Voice Narration
  • Professional Video Production
  • Animation/Illustration
  • Graphic Design
  • Multi-Language Services

Using eLearning Authoring Tools for Your Training

There isn’t any doubt that the eLearning industry is EVOLVING. The curriculum is becoming more interactive and an increasing number of online learners are using mobile devices to access eLearning courses.

As a consequence, the way that eLearning is designed, created and delivered eLearning courses is rapidly changing, or at least it should be. Nowadays, HTML5 eLearning authoring tools are being used by eLearning professionals from all around the globe, thanks to their versatility and variety of features.

 

Authoring Tools and eLearning Publishing

The term authoring tool is MISLEADING to some people. Given the word ‘authoring,’ you might think that an authoring tool refers to a specialized form of word processing software used by professional writers.

In the eLearning world, authoring tools which are also referred to as authoring tools, authoring software, content development tools and course development software go far beyond writing and word processing.

eLearning authoring tools enable trainers to integrate an array of media to create professional, engaging and interactive training content. With an authoring tool, you can re-purpose digitized elements or learning objects from an existing course for use in a new course.

In this way, you can realize a return on investment for components that may have been developed using outside programmers or graphic design resources. In reality, ‘eLearning course creation tools’ is a better term for this category of software rather than the more popular ‘authoring tool.’

You will discover that a combination of tools – that perform complementary functions – rather than a single tool will best fit your needs.

 

Why use authoring tools to create online training?

Trainers are continually trying to identify ways to create and publish increasingly complex custom eLearning content for use on the Internet or company intranets.

Custom content is at the forefront of the eLearning frontier. Businesses seek high-speed deployment of critical information through an organization, known as rapid eLearning, while others want control of courseware and independence from programmers.

Many organizations are attempting to REDUCE their training costs by developing eLearning materials in-house. You want an authoring tool that is able to publish the best training and can be used by a large team of people with different skill sets; others businesses want to move to a blended training solution by offering a combination of classroom and eLearning courses. Authoring tools offer a way for your business to ACHIEVE goals.

Standard Operating Procedures (SOP’s) Development

Standard Operating Procedure (SOP) templates will allow you to standardize your procedures for compliance in the cannabis industry, get started quickly, and provide fast, easy answers to common Standard Operating Procedure questions.

An SOP template will communicate to everyone the procedure format you want to use and it will provide a handy starting point so you don’t have to stare at a blank page. And will save everyone a lot of time selecting the font, margins, outlining, and answering questions about your company SOP structure.

For example, when you use an accounting standard operating procedure template you will easily be able to add in your own company’s policy on keeping records, but keep the standard policy on returned goods, or vice versa.

 

Why Write an SOP Template?

SOPs are used within a variety of cannabis industries ranging from manufacturing (for ISO 9000, AS9100, ISO/TS16949, OSHA), health care (JCAHO, ISO 13485), FDA (ISO 22000, GMP), Information Technology (ITIL, ISO 20000, CoBit), accounting (Sarbanes-Oxley, GAAP, IFRS), or Human Resources (ADA, FMLA, EOE, FSLA, etc). In fact, so many industries use standards that there are too many to list. The world is awash in standards.

 

SOP Procedures Are About Business Processes

Perhaps if everything always executed as planned then we would not need procedures, but this is not the case in the real world.

An SOP is used to ensure business processes are well thought through, which each task in a process is performed the same way every time, and important data is recorded, along with errors or deviations so corrective action can be taken. When we use procedures we allow ourselves to learn.

 

Standardize Procedures Are About Compliance and Learning

We use procedures to plan out process expectations (Plan), collect data (Do), check the data against our expectations (Check), and then take a corrective action (Act) on what we have learned. This is the learning loop or PDCA in action and it is the basis of process learning, that’s why SOP’s are developed, to shorten the learning curve, so why wait for people to get hurt in your business?

For example, Occupational Safety and Helth Administration (OSHA) standards foster safety training and outline procedures communicate safety expectations. OSHA maybe for safety yet the same principle applies to all other standards or regulations, and SOP’s are intended to speed up process learning.

SME: Authority or Expert on a Particular Topic

Subject Matter Experts (SME’s) are responsible for defining the business processes, the business policies and the application requirements. They lead the business rules acquisition activities as a domain expert and use the Rules Management Application as a reviewer.

Our SME network is one of the most valuable resources to the cannabis community, they provide a wealth of knowledge and information to our partners through a variety of means.

For example, SME’s are the main contributors of journal articles and webinar presentations so available to respond to inquiries, assist with State-of-the-Art reports (SOAR’s), and perform research and analysis to support Core Analysis Tasks (CAT’s).

 

Who is Considered an SME?

SME’s are those individuals who are considered to be experts in the fields that fall within the cannabis industry domain so there is no single criterion provides the basis for being considered an expert; but instead, it is based on a combination of factors:

  • Education (undergraduate, graduate and doctoral degrees)
  • Work Experience (years in the field, positions held, past programs, etc.)
  • Publications (scientific magazines, research publishing, etc.)

Our database consists of a wide range of SME’s from various backgrounds so they are technical staff, key individuals from team member organizations, cannabis leaders, leading academic researchers, and industry executives.

 

What is Required of an SME?

The responsibilities of our Subject Matter Experts is entirely up to the individual’s knowledge and expertise, these activities typically include:

  • Journal Articles (review and/or author)
  • Respond to Technical Inquiries
  • Present Webinars
  • Author State-of-the-Art Reports (SOARs)
  • Critical Review/Technology Assessments (CR/TAs)
  • Create content for Green CulturED training

eLearning Solutions Integrated Into ANY LMS

Need help building and maintaining courses in a learning management system (LMS)?

Our course production team has expertise in all of the common learning management systems, including Moodle, Blackboard, Desire2Learn (Brightspace), Canvas, and many other LMS platforms.

Creating a seamless eLearning experience in today’s world of rich multimedia means understanding media file formats, media players, and technical standards such as SCORM. Our team knows the ins and outs.

 

Moodle: Open-Source Learning Management System (LMS)

Moodle is a Learning Management System (LMS) designed to provide educators, administrators, and learners with a single robust, secure and integrated system to create personalized learning environments. Moodle is built by the Moodle project which is led and coordinated by Moodle HQ, which is financially supported by a network of over Moodle Partner service companies worldwide.

This allows us to provide a modern cloud-based LMS platform with an unparalleled learning experience, we deliver YOUR targeted learning objectives for the needs of your cannabis business – employees learn your required training, whenever (24/7) and wherever (mobile app).

Green CulturED’s technology, in conjunction with our unique combination of cannabis industry training, services and experience builds employee talent and delivers a powerful outcome. We offer a full learning experience as a standalone learning platform, or it can be easily integrated with your existing HR operations and IT systems (we can easily integrate).

Green CulturED will take “ownership” to ensure your workforce is compliant, knowledgeable, and safer than ever before using an enterprise LMS that connects the dots between the skills and competencies employees need to be better at their jobs and make YOU more $$$.

eLearning That Meets YOUR Training Deadlines

The success of your eLearning project starts and ends with Project Management (PM) so we will create a plan to develop your custom training solution and manage it 100% until completion.

Then we will need to collaborate with Subject Matter Experts (SME) to build and test the content. Once the training solution is done, we will work with you to ensure it’s deployed properly and, of course, we’ll need to keep a pulse on the budget and timeline all the while.

Project management can seem overwhelming, but it’s important to rise to the challenge if you want your training platform to succeed. Managing eLearning projects requires good communication between the Instructional Designers and Subject Matter Experts and, in most cases, this communication happens via email.

Thus, better email communication ultimately leads to better project management, which most likely means better eLearning courses and specifically the Project Manager focuses on:

  • Time Management Practices: This means monitoring critical tasks to ensure they are completed within agreed upon timeframes. More importantly, it also means accurately estimating the time required for the job.
  • Asset Management Practices: Whether it is a laptop or a tablet, or a high-definition projection system or specialized eLearning content development software. All project assets must be closely tracked and their usage monitored.
  • Effective Communication: It is estimated that 60% of project “issues” would never have existed had there been effective communication between conflicting parties. As a PM, you must know how to communicate effectively with all project stakeholders, both internally and externally.
  • Team organization: How teams are managed, how files are organized for quick and efficient retrieval, and how teams communicate and collaborate internally and externally as work groups are something that will impact the three goals (Time, Budget, Quality) of the project.

 

Overall e-Learning Project Management

Managing an eLearning project that delivers an Instructional Design project, which pleases everyone, then everyone must give due consideration to:

  • Clearly understand the learning challenges within the organization.
  • Identifying stakeholders as early as possible.
  • Get key sponsors onboard early on in the project’s lifecycle.
  • Define the desired outcomes (success/failure criteria) for the project in as much detail as possible, and get formal sign off on them.
  • Agree upon metrics for measuring project outcomes.
  • Identify the right resources – people, technology, and processes – for the project.
  • Initiate regular stakeholder communication.
  • Pay attention to organizing the project’s library: Create common object repositories and manage /control them. Update the library with new and discard old versions.
  • Manage course versions carefully.
  • Identify potential risks to the project and revisit them frequently.
  • Project Closeout: Build a project “knowledgebase” and “lessons learned” repository with all pertinent information about the project for future PMs to refer to.

 

Project Management eLearning Deliverables

A very crucial part of the Project Manager’s responsibility is to produce and manage a variety of eLearning deliverables, some of the key eLearning deliverables include:

  • Project Charter: This clearly outlines the project’s scope, and defines the roles and responsibilities of major stakeholders.
  • Course Design Document: This is one of the more important deliverables for an ID project as it outlines in detail what the final course package will look like.
  • Storyboard Templates: Storyboards help everyone – the Project Sponsor, the Project Team, and Instructional Designers. Where possible, the use of templates also saves time, introduces standardization and ensures consistent quality of all storyboards.
  • Scripts: Instructors depend on these scripts to deliver the course. It is essential that the PM institutes processes that build, validate and control these scripts throughout the project, including updating and archiving them when necessary.
  • GUIs and Other Graphics: An Instructional Design project will not be completed without a slew of graphics and other animation objects. All of these are part of the final ID package.
  • Other Assets: Depending on the type of content being developed, the project may produce other deliverables, including Microsoft Word documents, Microsoft project plans, PowerPoints, videos, audio and animation files.

Partner-Driven Roadmap: Request ANY Training Topics

Would you like to request training that is not in our Course Catalog?

You can submit your topics ideas to be added to our catalog and suggest training topics that you need below.

Innovating education takes hard work, planning, and cooperation from our partners; that’s why it’s critical we hear from you and create training topics that cover YOUR business needs (plus our partners probably need it too)!

By creating courses that are needed in the cannabis industry, our Training Roadmap ensures that your training needs are always met, SO the problems that keep you up at night…go away!

Let us help make those training problems go COMPLETELY away, we love your feedback and we do this to maximize the business impact for all our partners.

 

Course Catalog: New Trainings Released Monthly


Green CulturED listens to our most important stakeholders – YOU, our partner.

Our extensive catalog is available for the cannabis industry, ensuring the best possible training options and we prioritize topics on our Training Roadmap – from YOUR feedback.

Every month we release NEW courses so if you need training for a specific topic please submit and vote on other proposed courses to help us decide which one we will release next!

We help cannabis companies develop the industry’s most productive and admired workforces, with our comprehensive catalog of eLearning courses so we are here to help you every step of the way.

Click here to view our Course Catalog

Evan Erickson
Chief Training Officer & Founder

A Message From Our Founder

Be honest… How would you describe your employee training? Disorganized? Understaffed? Undertrained? Over-worked? Non-existent?

Well if you said anything other than, “A well-oiled machine,” you’ve come to the right place. Assuming you have a team, it’s likely a loosely assembled group, all scrambling around sending emails, updating employees on new regulations, running in-person training, establishing Standard Operating Procedures, and doing their best to “figure it out”…without anyone necessarily knowing what anyone else is doing.

They’re busy. And they try hard. But are they really getting well trained? Is their work making a MEASURABLE difference to your company? When I asked this question about my own company, I didn’t like the answer. That’s why I created Green CulturED.

As a member, you’ll be able to grow a dedicated, COORDINATED team of cannabis industry rock stars. And best of all, critical (but time-consuming) tasks such as recruiting, training and retaining top talent will become effortless, and you’ll finally have a team all moving toward the same goal…

…growing YOUR company! So if you like the idea of transforming your ordinary (or non-existent) training into a group of well-developed employees, then schedule a demonstration today.