Life as a Subject Matter Expert
Have questions about submitting courses you develop to Green CulturED for inclusion in our training catalog?
Have questions about submitting courses you develop to Green CulturED for inclusion in our training catalog?
A: GreenCulturED specializes in training for the cannabis industry. We have a list of industry topics of interest that we need Subject Matter Experts like you for. We are also interested in hearing about new training that broaden or deepen our existing offerings.
A: Take a look at the training that is already in our Course Catalog, pay special attention to the training description and objectives.
A: Yes, you can still be successful. The key is to carefully define the differentiators of your training. Who is your ideal audience? What topics will you train our audience, which other trainings cover only lightly or very broadly, and which provides clear value to that audience? By focusing the training, you can set your course up to be the 'best' solution for a given target audience and therein win those enrollments.
A: If you have a specific idea for a training that does not already appear to be covered by our Course Catalog but would complement our existing set of trainings by filling in gaps or deepening knowledge, feel free to contact us.
A: Training should range around one (1) hour increments for our 'micro-learning' format so you'll need around 5,000 - 7,500 words for your training script per each course or 'modules' if it over 7,500+ words per script. When planning a course, consider logical breaks and a modular approach for your training script(s). Are there regulatory requirements around length? If so, what do they require? If not, what chunk of content must a learner reasonably master in order to have learned something usable or actionable? Remember that chunks of content can be bundled together as part of a longer program, or sold independently, providing flexibility to create more 'products' available for enrollment in our Course Catalog.
A: Yes. If you submit an idea and get confirmation that it is of interest to us, we are happy to receive outlines and small sections of the training prior to submission of the complete training script. If one of your primary goals is to ultimately sell your training through Green CulturED, quick checkpoints can help make sure the training meets Course Catalog growth goals and adheres to quality-guidelines.
A: Some Subject Matter Experts choose to set their minimum price to $0 so they can provide a short 'mini-training' to attract learners from our audience in order to convert them to enroll into their paid-training. Your training can also be eligible for inclusion in subscriptions and packages so when calculating revenue share, the price of the package is divided over all the training within the package, weighted by the number your training(s) included. In large packages, this can mean that the incremental value assigned to the training drops, but overall units sold may increase.
Subject Matter Experts focus on individual sales as a strategy will typically take one of the following approaches when setting minimum price:
A: The royalty amount is the percentage you will receive when someone else sells your course. In most cases, it will be 15% due to the expensive Instructional Design (or ID) process that it takes to create your training. When you working with Green CulturED, who processes thousands of enrollments per month, sales volumes could be expected to be high. Lower royalty requirements make your training more attractive since we pay for the entire Instructional Design costs as well as the marketing and sales of the training(s) that are created.
A: After each of the rounds below, we make the decision as to whether to stop, request specific revisions as a condition of moving forward, or continue forward through the process towards acceptance of an offer.
A: The Instructional Design (or ID) team generally has a turn-around within two (2) weeks. It depends on the length of the training and availability of reviewers.
A: By email.
A: We will need you to complete forms for tax reporting purposes, so you can get paid!
A: You are responsible for keeping a training up-to-date for the duration of your offer. If an end-user reports an error, it should be investigated and either fixed or a response sent indicating why it is not an error.
Unless there are extenuating circumstances, this should typically be accomplished within two-weeks of notification. It is assumed that, as a Subject Matter Expert (or SME), you stay current with changes in your field.
If small nuances or notes need to be added to a training to ensure the accuracy of the information it contains, this can be done so in the current training by making the edit, saving, and republishing.
Larger changes should be treated as new versions of a training. Frequency of versions will depend on subject matter, but many training(s) benefit from new versions every 2 - 3 years.
For coordination purposes, please provide one (1) month written notice if you plan to remove a training from circulation (whether replacing it with new version, or simply retiring it) to help ensure a satisfactory customer experience.
A: Green CulturED cuts royalty payments for Subject Matter Experts on a monthly basis and sends the commission payments via PayPal within five (5) business days of the new month.
A: Yes! You can review the training evaluations at any time and we recommend doing so on a regular basis - either monthly or quarterly, depending on volume of enrollments.
A: You may make edits to your training by communicating to Green CulturED the errors and the Instructional Design team will fix any errors when there is availability for them to do so.
A: Yes! We regularly run promotions and other marketing sales where we will use coupons to promote training.
A: When desired changes involve adding more content, changing information, and significantly updating assessment questions, you will need to consider the revision as a 'new version' of the training.
A: For coordination purposes, please provide one (1) month written notice if you plan to remove a training from our Course Catalog (whether replacing it with new version or simply retiring it) to help ensure a satisfactory customer experience.
A: Most aspects of our Instructional Design process are based on industry standards in educational-technology. Two (2) important features that Green CulturED provides is the ability to sell training and make offers to other Ambassadors to sell your training. We want to create a win-win environment. We keep your Instructional Design costs as low as possible - FREE in most cases - enabling you to turn your 'know how' into training, and bootstrap your way to success. In return, we ask for a revenue share on all training sold through our training platform due to the costly Instructional Design process.
Our training platform is compatible with any standards compliant web browser and the 'responsive' theme is meant to be used from a 'mobile first' design approach. We regularly test with the following browsers:
For the best experience and optimum security, we recommend that you keep your browser up to date.
With the official mobile app, you can Browse the content of your training, even when offline:
A: Most of our Subject Matter Experts choose to create their training at no-cost by using our Instructional Design team and taking a lower royalty amount (or percentage of sales) from their enrollments. The 'freemium' option we provide to create training is ideal for individuals and small-to-medium businesses who have a limited budget or are just getting started with online training. who want the freedom to explore what they need and incrementally expand their toolsets accordingly.
'Paid' Instructional Design best serve medium-to-large businesses who have larger training requirements and development teams (5 or more individuals) who planning on creating a library of courses (15 or more). If your business would rather pay the Instructional Design costs and own the creative-rights - you will receive a larger royalty than what's offered under the 'freemium" model (15% commission) - then 'paid' is the way to go.
Note that Green CulturED's training and/or entire Course Catalog intended to supplement offerings for learners in your business can be added to either 'freemium' or 'paid' accounts. Please talk to our sales team about pricing and options, to resell our training to your audience please check out our Ambassador Program.
A: We are committed to making development and delivery of quality online training a viable option for the cannabis industry everywhere. We strive to give you the opportunity to do your best work and send that work out into the world to help others as well as create a NEW revenue stream that covers the costs and keeps your business going. We believe firmly that when you are successful, we are successful.
A: The current intent is to keep providing our 'freemium' option for Instructional Design, it should be noted that some Subject Matter Experts pay for the cost to create their online training and receive better royalty commissions. This helps us cover the costs of the expensive Instructional Design process, and allows us to adjust financial approach if needed. Each month you receive commission(s) for enrollments in your training and throughout the month you will receive an email for each enrollment letting you exactly what your commission was.
A: 365 days from the date of enrollment.
A: Login into your account to review the commissions you have received on our website.
A: If we did the Instructional Design under the 'freemium' model then we simply remove the online training from our Course Catalog so no one can enroll anymore.
If you did the 'paid' model for Instructional Design work to create your online training, then we simply remove the online training from our Course Catalog and send you all of the source-files (ex. video, PDF's, assessments, etc) that was created by our Instructional Designers.
A: All Subject Matter Experts retain their Intellectual Property and there is no transfer of 'ownership' to Green CulturED. When we create training under the 'freemium' model the Creative Rights are retained by Green CulturED since we incurred the costs for Instructional Design work. If a Subject Matter Expert does the 'paid' model then they will own the Creative Rights too, since Green CulturED completes the Instructional Design as 'Work for Hire'.
A: If you did the 'paid' model then you will receive all of the source-files (ex. video, PDF's, assessments, etc.), but under the 'freemium' model Green CulturED owns the 'Creative Rights' since we paid for the costly Instructional Design process.
A: Green CulturED creates its online training in a 'micro-learning' format through our Instructional Design process so we create relatively small learning units and activities. Micro-learning is a holistic approach for online learning and it involves short-term-focused strategies especially designed for skill-based understanding/learning/education.
Here are the minimum requirements for our 'micro-learning' training format:
Not at this time. We are happy to make recommendations as to vendors who can provide such images. You may also choose to use a digital camera to create images of your own. There is a wide range of tools you might use to help process and refine those images. We also have some favorites there. Please note that it is NOT acceptable to put images you found on the web in your online courses UNLESS you have explicit written permission to do so from the originator of that image. You are legally responsible for all content you put into your courses.
A: The intellectual property inherent in the training content remains yours and the software as well as Instructional Design that delivers the content remains apart of Green CulturED's intellectual property. It requires both of us to have a Subject Matter Agreement signed and in place to monetize your training, which either party can cancel at anytime.
A: Yes. If you just need something special on the page, stand-alone SWFs can be uploaded into scenes in the LCMS course builder. If, on the other hand, you create an entire course in another tool, if you can save it out as SCORM 1.2, it can be uploaded via the LMS interface.
A: Yes. Once you upload the SCORM 1.2 files available we can upload them via the Learning Management System, but we require eBook, assessment, etc.
A: Please see our support page.
A: If you did the 'paid' model for your training then we can use the Learning Management System (LMS) to imported/exported training as an IMS Common Cartridge backup or a SCORM file for an additional fee.
A: Our Ambassador Program (we provide you with a 60% commission) is a kind of affiliate marketing where you are rewarded for enrollments you send to the Green CulturED via your own marketing efforts. Our Ambassador Program is the system that handles your affiliate account, the tracking of the enrollments that you have sent to our platform, and the monetary rewards you have earned from your marketing efforts.
A: When you sell your own training through our Ambassador Program, as a Subject Matter Expert you receive 15% for your royalty and then an additional 60% from your referrals! So if the training tuition-cost was $10 you would receive $1.50 for your Subject Matter Expert royalty then $5.10 from your Ambassador referral ($10 - $1.50 = $8.50 x 60% = $6.60) for a total of $6.60 commission payment. So you will make 66% from the tuition-revenue!!!
A: A cookie is a small piece of data which is stored in a user’s web browser when they visit a website so when an Ambassador promotes training and services they use a referral URL which typically looks like this:
When a customer clicks this link and lands on the Green CulturED website, the Ambassador's ID (123 in the example above) is stored in a cookie, within the customer's browser. If the customer makes a purchase, the Ambassador that the customer is tracking is awarded commission on the enrollment. The platform tracks across all pages of our website since the Ambassador ID is stored in a cookie and is tracked across all pages on the site.
A: The cookie's expiration is 365 days, note that a user may clear their browser cookies at any time, in which case the affiliate will no longer be tracked or if they use another device to enroll that does not contain the tracking-cookie.
A: AffiliateWP reports offer a wide range of data, and you can view graphs of referrals over time, easily seeing your site’s affiliate marketing performance, as well as a detailed breakdown of how well a specific affiliate is performing, information on payouts, campaigns, visits, and referrals.
A: In some countries, Ambassadors will be required to pay tax on their income from commissions over a certain earnings threshold. We do not currently have a feature for processing taxes or 1099 forms for Ambassadors. Taxes are considered part of the business accounting processes that Green CulturED and Subject Matter Experts are responsible for.
A: Our Ambassador Program provides reports for each affiliate through our special storefront tool allows you to look at enrollment performance and income data on a daily basis. The data shown in individual affiliate reports includes:
A: Green CulturED make affiliate payments to Ambassadors once a month via PayPal within five (5) business days of the new month.
A: There are a number of ways to promote your training:
A: Each time a referral is generated, it is assigned a status and there are four (4) possible values that can be assigned:
All referrals begin with a status of pending and are then updated to one of the other three statuses when particular events occur. A pending referral means that it is waiting to be confirmed as valid and referrals are confirmed when orders in the e-Commerce platform are completed.
Referrals are marked as unpaid when the corresponding order or signup is completed in your e-Commerce or membership platform. Once marked as unpaid, the referral is considered "earned" and should be paid out to the affiliate.
Referrals receive a status of paid as soon as they have been paid to the affiliate. Once marked as paid, a referral is considered closed and no further status changes are applied to it.
A: Our Ambassador Program automatically reject referrals if an order was refunded so if a customer requests a refund or returns a purchase, it will reject the correlated referral if it has a current status of Unpaid. Note, this will only reject Unpaid referrals and any referrals that have a status of Paid cannot be manually or automatically rejected, or recalled from your Ambassador account.