Life as a Subject Matter Expert

Have questions about submitting courses you develop to Green CulturED for inclusion in our training catalog?

Frequently Asked Questions

What is it like being a Subject Matter Expert (or SME's) with Green CulturED? Here you will find Frequently Asked Questions about being an SME and our Instructional Design (or ID) process and how we develop your training for inclusion in our course catalog.

Q: What type of training are we looking for?

A: GreenCulturED specializes in training for the cannabis industry. We have a list of industry topics of interest that we need Subject Matter Experts like you for. We are also interested in hearing about new training that broaden or deepen our existing offerings.

Q: How can I find out what training is already available?

A: Take a look at the training that is already in our Course Catalog, pay special attention to the training description and objectives.

Q: If I create a training with a similar topic(s) as other offering, is it still possible to be successful?

A: Yes, you can still be successful. The key is to carefully define the differentiators of your training. Who is your ideal audience? What topics will you train our audience, which other trainings cover only lightly or very broadly, and which provides clear value to that audience? By focusing the training, you can set your course up to be the 'best' solution for a given target audience and therein win those enrollments.

Q: How can I find out if Green CulturED might be interested in a certain topic?

A: If you have a specific idea for a training that does not already appear to be covered by our Course Catalog but would complement our existing set of trainings by filling in gaps or deepening knowledge, feel free to contact us.

Q: How long should training be?

A: Training should range around one (1) hour increments for our 'micro-learning' format so you'll need around 5,000 - 7,500 words for your training script per each course or 'modules' if it over 7,500+ words per script. When planning a course, consider logical breaks and a modular approach for your training script(s). Are there regulatory requirements around length? If so, what do they require? If not, what chunk of content must a learner reasonably master in order to have learned something usable or actionable? Remember that chunks of content can be bundled together as part of a longer program, or sold independently, providing flexibility to create more 'products' available for enrollment in our Course Catalog.

Q: Can I submit an outline or draft in advance?

A: Yes. If you submit an idea and get confirmation that it is of interest to us, we are happy to receive outlines and small sections of the training prior to submission of the complete training script. If one of your primary goals is to ultimately sell your training through Green CulturED, quick checkpoints can help make sure the training meets Course Catalog growth goals and adheres to quality-guidelines.

Q: What are the typical lowest- and highest-tuition prices for training?

A: Some Subject Matter Experts choose to set their minimum price to $0 so they can provide a short 'mini-training' to attract learners from our audience in order to convert them to enroll into their paid-training. Your training can also be eligible for inclusion in subscriptions and packages so when calculating revenue share, the price of the package is divided over all the training within the package, weighted by the number your training(s) included. In large packages, this can mean that the incremental value assigned to the training drops, but overall units sold may increase.

Subject Matter Experts focus on individual sales as a strategy will typically take one of the following approaches when setting minimum price:

  • Plan A - Compare to Market: Set the minimum price just above/below the lowest market price for a training of this type.
  • Plan B - Recoup Costs and Break Even: Calculate how much you spent to develop the training and divide that value by the number of units you believe you can reasonably sell in the next 12 months. Depending on how you’re selling the training, adjust for revenue share / royalty. Confirm that the resulting value is low enough to meet your break-even sales goal.
  • Plan C - Percentage: Take a percentage of the Manufacturer's Suggested Retail Price (or MSRP). For example, if you are selling a course $10.00, 15% would be $1.50 commission that you would receive.
Q: What are typical royalty amounts for training?

A: The royalty amount is the percentage you will receive when someone else sells your course. In most cases, it will be 15% due to the expensive Instructional Design (or ID) process that it takes to create your training. When you working with Green CulturED, who processes thousands of enrollments per month, sales volumes could be expected to be high. Lower royalty requirements make your training more attractive since we pay for the entire Instructional Design costs as well as the marketing and sales of the training(s) that are created.

Q: What is Green CulturED's process for reviewing training?

A: After each of the rounds below, we make the decision as to whether to stop, request specific revisions as a condition of moving forward, or continue forward through the process towards acceptance of an offer.

  • Round 1: Confirmation that the training has been requested on the Training Roadmap page or if it clearly fits into our established Course Catalog.
  • Round 2: Quick assessment of content coverage of training and general quality (ex. training structure, learning objectives, clarity and effectiveness of presentations, the presence of activities, quality of images and image treatments where present, the absence of blatant errors such as typos, etc).
  • Round 3: Careful review of training by our Instructional Design (or ID) team and/or other Subject Matter Expert(s).
  • Round 4: Careful review of training by our Director of Instructional Design.
  • Round 5: Final review of any revisions and acceptance of offer!
Q: How long does it typically take to get back to a Subject Matter Expert with a decision?

A: The Instructional Design (or ID) team generally has a turn-around within two (2) weeks. It depends on the length of the training and availability of reviewers.

Q: Will I need to supply other information, if my offering is accepted?

A: We will need you to complete forms for tax reporting purposes, so you can get paid!

Q: What are my obligations for my training maintenance, if the offering is accepted?

A: You are responsible for keeping a training up-to-date for the duration of your offer. If an end-user reports an error, it should be investigated and either fixed or a response sent indicating why it is not an error.

Unless there are extenuating circumstances, this should typically be accomplished within two-weeks of notification. It is assumed that, as a Subject Matter Expert (or SME), you stay current with changes in your field.

If small nuances or notes need to be added to a training to ensure the accuracy of the information it contains, this can be done so in the current training by making the edit, saving, and republishing.

Larger changes should be treated as new versions of a training. Frequency of versions will depend on subject matter, but many training(s) benefit from new versions every 2 - 3 years.

For coordination purposes, please provide one (1) month written notice if you plan to remove a training from circulation (whether replacing it with new version, or simply retiring it) to help ensure a satisfactory customer experience.

Q: How will I get paid?

A: Green CulturED cuts royalty payments for Subject Matter Experts on a monthly basis and sends the commission payments via PayPal within five (5) business days of the new month.

Q: Can I get feedback on my training?

A: Yes! You can review the training evaluations at any time and we recommend doing so on a regular basis - either monthly or quarterly, depending on volume of enrollments.

Q: What if I find a small error in my training?

A: You may make edits to your training by communicating to Green CulturED the errors and the Instructional Design team will fix any errors when there is availability for them to do so.

Q: Do you ever run sales?

A: Yes! We regularly run promotions and other marketing sales where we will use coupons to promote training.

Q: What if I want to do deeper revisions on my training?

A: When desired changes involve adding more content, changing information, and significantly updating assessment questions, you will need to consider the revision as a 'new version' of the training.

Q: What if I no longer wish to have my training sold or the approval period for that training has expired and it must be taken down?

A: For coordination purposes, please provide one (1) month written notice if you plan to remove a training from our Course Catalog (whether replacing it with new version or simply retiring it) to help ensure a satisfactory customer experience.

Creating Your Training

Have questions about Green CulturED's Instructional Design process and managing your intellectual property?

Q: What are the terms and conditions of using our platform and Instructional Design team?

A: Most aspects of our Instructional Design process are based on industry standards in educational-technology. Two (2) important features that Green CulturED provides is the ability to sell training and make offers to other Ambassadors to sell your training. We want to create a win-win environment. We keep your Instructional Design costs as low as possible - FREE in most cases - enabling you to turn your 'know how' into training, and bootstrap your way to success. In return, we ask for a revenue share on all training sold through our training platform due to the costly Instructional Design process.

Q: What are the technical requirements for the Learning Management System (LMS)?

Our training platform is compatible with any standards compliant web browser and the 'responsive' theme is meant to be used from a 'mobile first' design approach. We regularly test with the following browsers:


  • Chrome
  • Firefox
  • Safari
  • Edge
  • Internet Explorer


  • Mobile Safari
  • Google Chrome

For the best experience and optimum security, we recommend that you keep your browser up to date.

Mobile App

With the official mobile app, you can Browse the content of your training, even when offline:

  • Receive instant notifications of messages and other events
  • Quickly find and contact other people in your courses
  • Upload images, audio, videos and other files from your mobile device
  • Track your progress, mark tasks as complete and browse your learning plans
  • Attempt quizzes, post in forums and edit wiki pages
  • View your course grades
  • And lots more...
Q: What’s the difference between our “freemium” Instructional Design and “paid” to create your online training?

A: Most of our Subject Matter Experts choose to create their training at no-cost by using our Instructional Design team and taking a lower royalty amount (or percentage of sales) from their enrollments. The 'freemium' option we provide to create training is ideal for individuals and small-to-medium businesses who have a limited budget or are just getting started with online training. who want the freedom to explore what they need and incrementally expand their toolsets accordingly.

'Paid' Instructional Design best serve medium-to-large businesses who have larger training requirements and development teams (5 or more individuals) who planning on creating a library of courses (15 or more). If your business would rather pay the Instructional Design costs and own the creative-rights - you will receive a larger royalty than what's offered under the 'freemium" model (15% commission) - then 'paid' is the way to go.

Note that Green CulturED's training and/or entire Course Catalog intended to supplement offerings for learners in your business can be added to either 'freemium' or 'paid' accounts. Please talk to our sales team about pricing and options, to resell our training to your audience please check out our Ambassador Program.

Q: Why are your Instructional Design costs so low?

A: We are committed to making development and delivery of quality online training a viable option for the cannabis industry everywhere. We strive to give you the opportunity to do your best work and send that work out into the world to help others as well as create a NEW revenue stream that covers the costs and keeps your business going. We believe firmly that when you are successful, we are successful.

Q: The Instructional Design is 'free' now. Will they always be free?

A: The current intent is to keep providing our 'freemium' option for Instructional Design, it should be noted that some Subject Matter Experts pay for the cost to create their online training and receive better royalty commissions. This helps us cover the costs of the expensive Instructional Design process, and allows us to adjust financial approach if needed. Each month you receive commission(s) for enrollments in your training and throughout the month you will receive an email for each enrollment letting you exactly what your commission was.

Q: What is the enrollment duration for my online training?

A: 365 days from the date of enrollment.

Q: How can I find out what my commissions are?

A: Login into your account to review the commissions you have received on our website.

Q: What happens if I want to stop selling my training and take it off the website?

A: If we did the Instructional Design under the 'freemium' model then we simply remove the online training from our Course Catalog so no one can enroll anymore.

If you did the 'paid' model for Instructional Design work to create your online training, then we simply remove the online training from our Course Catalog and send you all of the source-files (ex. video, PDF's, assessments, etc) that was created by our Instructional Designers.

Q: As a Subject Matter Expert, do I own/retain my Intellectual Property for my training?

A: All Subject Matter Experts retain their Intellectual Property and there is no transfer of 'ownership' to Green CulturED. When we create training under the 'freemium' model the Creative Rights are retained by Green CulturED since we incurred the costs for Instructional Design work. If a Subject Matter Expert does the 'paid' model then they will own the Creative Rights too, since Green CulturED completes the Instructional Design as 'Work for Hire'.

Q: Do I receive the training 'source-files' the Instructional Design team creates?

A: If you did the 'paid' model then you will receive all of the source-files (ex. video, PDF's, assessments, etc.), but under the 'freemium' model Green CulturED owns the 'Creative Rights' since we paid for the costly Instructional Design process.

Q: Do I have a 'say' or can I format my online training in a specific method?

A: Green CulturED creates its online training in a 'micro-learning' format through our Instructional Design process so we create relatively small learning units and activities. Micro-learning is a holistic approach for online learning and it involves short-term-focused strategies especially designed for skill-based understanding/learning/education.

Here are the minimum requirements for our 'micro-learning' training format:

  • Course Details
    • Name
    • Description
    • Image
  • Activities
    • Training Video
    • eBook Resource
    • Quiz Activity
Q: Does the course creation tool come with royalty-free images?

Not at this time. We are happy to make recommendations as to vendors who can provide such images. You may also choose to use a digital camera to create images of your own. There is a wide range of tools you might use to help process and refine those images. We also have some favorites there. Please note that it is NOT acceptable to put images you found on the web in your online courses UNLESS you have explicit written permission to do so from the originator of that image. You are legally responsible for all content you put into your courses.

Q: If I put my training into the platform, who owns the intellectual property?

A: The intellectual property inherent in the training content remains yours and the software as well as Instructional Design that delivers the content remains apart of Green CulturED's intellectual property. It requires both of us to have a Subject Matter Agreement signed and in place to monetize your training, which either party can cancel at anytime.

Q: I already have course creation software that I like to use. Can I use that instead?

A: Yes. If you just need something special on the page, stand-alone SWFs can be uploaded into scenes in the LCMS course builder. If, on the other hand, you create an entire course in another tool, if you can save it out as SCORM 1.2, it can be uploaded via the LMS interface.

Q: I have SCORM courses that I would like to sell. Can those go into the system?

A: Yes. Once you upload the SCORM 1.2 files available we can upload them via the Learning Management System, but we require eBook, assessment, etc.

Q: What if I want to move my content to another system?

A: If you did the 'paid' model for your training then we can use the Learning Management System (LMS) to imported/exported training as an IMS Common Cartridge backup or a SCORM file for an additional fee.

Selling Your Training

You’re here because you want an training solution that works. We provide an easy-to-use Ambassador Program that gives you the marketing tools you need to sell your training and make more money (60% commissions)!

Q: How does the Ambassador Program work?

A: Our Ambassador Program (we provide you with a 60% commission) is a kind of affiliate marketing where you are rewarded for enrollments you send to the Green CulturED via your own marketing efforts. Our Ambassador Program is the system that handles your affiliate account, the tracking of the enrollments that you have sent to our platform, and the monetary rewards you have earned from your marketing efforts.

Q: How does revenue work with when selling my own training as an Ambassador?

A: When you sell your own training through our Ambassador Program, as a Subject Matter Expert you receive 15% for your royalty and then an additional 60% from your referrals! So if the training tuition-cost was $10 you would receive $1.50 for your Subject Matter Expert royalty then $5.10 from your Ambassador referral ($10 - $1.50 = $8.50 x 60% = $6.60) for a total of $6.60 commission payment. So you will make 66% from the tuition-revenue!!!

Q: How does the Ambassador Program enrollments track visits with cookies?

A: A cookie is a small piece of data which is stored in a user’s web browser when they visit a website so when an Ambassador promotes training and services they use a referral URL which typically looks like this:


When a customer clicks this link and lands on the Green CulturED website, the Ambassador's ID (123 in the example above) is stored in a cookie, within the customer's browser. If the customer makes a purchase, the Ambassador that the customer is tracking is awarded commission on the enrollment. The platform tracks across all pages of our website since the Ambassador ID is stored in a cookie and is tracked across all pages on the site.

Q: How long does the tracking cookie stay in the customer's browser?

A: The cookie's expiration is 365 days, note that a user may clear their browser cookies at any time, in which case the affiliate will no longer be tracked or if they use another device to enroll that does not contain the tracking-cookie.

Q: What performance reports are available for the Ambassador Program?

A: AffiliateWP reports offer a wide range of data, and you can view graphs of referrals over time, easily seeing your site’s affiliate marketing performance, as well as a detailed breakdown of how well a specific affiliate is performing, information on payouts, campaigns, visits, and referrals.

Q: How are taxes and 1099 forms handled for Ambassadors?

A: In some countries, Ambassadors will be required to pay tax on their income from commissions over a certain earnings threshold. We do not currently have a feature for processing taxes or 1099 forms for Ambassadors. Taxes are considered part of the business accounting processes that Green CulturED and Subject Matter Experts are responsible for.

Q: How will I know how much I sold?

A: Our Ambassador Program provides reports for each affiliate through our special storefront tool allows you to look at enrollment performance and income data on a daily basis. The data shown in individual affiliate reports includes:

  • Total Earnings
  • Total Unpaid Earnings
  • Total Paid Referrals
  • Total Unpaid Referrals
  • Total Pending Referrals
  • Total Rejected Referrals
  • Total Visits
  • Conversion Rate
Q: How will I get paid?

A: Green CulturED make affiliate payments to Ambassadors once a month via PayPal within five (5) business days of the new month.

Q: How can I promote my training?

A: There are a number of ways to promote your training:

  • If you have an existing website or blog, talk about the training and provide an Ambassador link to it.
  • On social media, discuss topics related to your training and consider providing an Ambassador link to it on your social networks.
  • Consider offering free webinars or whitepapers on related topics and as part of the offering, briefly include mention your great new training.
  • Consider PPC (or Pay-per-Click) advertisement, to help draw prospective learners to your training.
Q: What does Ambassador Program 'referral statuses' mean?

A: Each time a referral is generated, it is assigned a status and there are four (4) possible values that can be assigned:

  • Pending: This is a referral that has been generated but is not yet confirmed.
  • Unpaid: This is a confirmed referral that is waiting to be paid out to the affiliate.
  • Rejected: This is a referral that was rejected.
  • Paid: This is a referral that has been paid to the affiliate.

All referrals begin with a status of pending and are then updated to one of the other three statuses when particular events occur. A pending referral means that it is waiting to be confirmed as valid and referrals are confirmed when orders in the e-Commerce platform are completed.

Referrals are marked as unpaid when the corresponding order or signup is completed in your e-Commerce or membership platform. Once marked as unpaid, the referral is considered "earned" and should be paid out to the affiliate.

Referrals receive a status of paid as soon as they have been paid to the affiliate. Once marked as paid, a referral is considered closed and no further status changes are applied to it.

Q: How are training refunds handled?

A: Our Ambassador Program automatically reject referrals if an order was refunded so if a customer requests a refund or returns a purchase, it will reject the correlated referral if it has a current status of Unpaid. Note, this will only reject Unpaid referrals and any referrals that have a status of Paid cannot be manually or automatically rejected, or recalled from your Ambassador account.

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