FAQ's – Life as a GC Author

Have questions about submitting courses you develop to GC for inclusion in our catalog?

Q: For what type of courses is GC looking?

A: GreenCulturED specializes in training for adults. We have a list of industry topics of interest that we need authors like you for. We are also interested in hearing about new courses that broaden or deepen our existing offerings.

Q: How can I find out what content is already covered by courses?

A: Take a look at the courses already included in the relevant library, paying special attention to the course description and objectives.

Q: If I create an online course with a similar subject matter as other online courses, is it still possible to be successful?

A: Yes, you can still be successful. The key is to carefully define the differentiators for your course. Who is your ideal audience? What will your course teach this audience, which other courses cover only lightly or very broadly, and which provides clear value to that audience? A broad course on Excel spreadsheets, for example, might provide base knowledge, but not teach someone how to do Power Queries. If a course on Power Queries already existed, what are the nature of the examples and practical applications used in that course? Examples focusing on financial analysis may be less applicable and less interesting to a data scientist or to a learning technologist. By focusing the course, you can set your course up to be the “best” solution for a given target audience and therein win those sales.

Q: How can I find out if GC might be interested in a certain topic?

A: If you have a specific idea for a course that does not already appear to be covered by our libraries but that would complement the existing set of courses by filling in gaps or deepening knowledge, feel free to contact us.

Q: How long should courses be?

A: Courses can range from 10-20 minutes to several weeks worth of seat time. When planning a course, consider logical breaks and modularity. Are there regulatory requirements around length? If so, what do they require? If not, what chunk of content must a learner reasonably master in order to have learned something usable / actionable? Remember that chunks of content can be bundled together as part of a longer program, or sold independently, providing flexibility. Single courses, however, cannot be as easily subdivided.

Q: Can I submit an outline or draft in advance?

A: Yes. If you submit an idea to one of our product line managers, and get confirmation that it is of interest to us, we are happy to receive outlines and small sections of content prior to submission of the course. If one of your primary goals is to ultimately sell your course through 360training.com, quick checkpoints can help make sure the course meets library growth goals, and adheres to guidelines. Do keep in mind, however, that you can always sell the course you create on your own storefront.

Q: How do I submit a course for inclusion in GC catalogs?

A: Online courses.

  • With your course open, click the GC Marketplace tab and make an offer by adding GC training as a distributor for the course and specifying royalty percentage and lowest price.
  • With your course open in the web-based course builder, click Publish > Make Offer in the left navigation panel, then click the Make Offer button. The offer will automatically go in with the highest available royalty percentage (currently 25%) and the stated minimum price as the minimum price listed in the offer.

Webinar and classroom courses. Use our automated form to propose webinar and classroom courses for inclusion on greencultured.co.

Q: What are typical lowest prices and retail prices for courses?

A: Some authors choose to set their minimum price to $0, so that a course can be eligible for inclusion in subscriptions and packages. When calculating revenue share, the price of the package is divided over all the courses within the package, weighted by MSRP (your suggested retail price). In large packages, this can mean that the incremental value assigned to the course drops below $1—but overall units sold may increase

Authors focused on individual sales as a strategy will typically take one of the following approaches when setting minimum price:

  • Plan A – Compare to Market: Set the minimum price just below the lowest market price for a course of this type.
  • Plan B – Recoup Costs and Break Even: Calculate how much you spent to develop the course and divide that value by the number of units you believe you can reasonably sell in the next 6 months. Depending on how you’re selling the course, adjust for revenue share / royalty. Confirm that the resulting value is low enough to meet your breakeven sales goal.
  • Plan C – Percentage: Take a percentage of the MSRP. For example, if you are selling a course $9.99, 10% would be $0.99. 30% would be $2.99.
Q: What are typical royalty amounts for courses?

A: The royalty amount is the percentage you will receive when someone else sells your course. In most cases, it will be 25%.

If you are working with a vendor who processes a hundred thousand customers per month, sales volumes could be expected to be high. Lower royalty requirements may make your course more attractive to that vendor.

If you are working with a vendor who only gets a few hundred customer sales per month, you may want to increase the royalty percentage you request in your offer.

Note that to receive the most revenue per course sold, you will want to sell that course through your own storefront. In that case, you keep 90% (after taxes, etc.)—but you have to do the work to advertise and develop channels to draw customers to your product. For those who already have a strong web presence, this may be relatively simple. For those who are still building their brand or who would prefer to really just focus on content, a good partnership with a vendor can be invaluable.

Q: What is GC's process for reviewing courses?

A: After each of the rounds below, we make the decision as to whether to stop, request specific revisions as a condition of moving forward, or continue forward through the process towards acceptance of an offer.

  • Round 1: Confirmation that the course has been requested on the opportunity page, or clearly fits into an established GC library.
  • Round 2: Quick assessment of content coverage of course and general quality (course structure, learning objectives, clarity and effectiveness of presentations, the presence of activities, quality of images and image treatments where present, the absence of blatant errors such as typos, etc.).
  • Round 3: Careful review of course by product line manager and/or subject matter expert.
  • Round 4: Careful review of course by learning specialist and quality assurance team.
  • Round 5: Final review of any revisions—and acceptance of offer!
Q: How long does it typically take for GC to get back to an author with a decision?

A: Rounds 1 and 2 generally have turn-around within two weeks. Rounds 3-5 depend on the length of the course and availability of reviewers.

Q: Will I need to supply other information, if GC accepts my offer?

A: We will need you to complete forms for tax reporting purposes, so you can get paid!

Q: What are my obligations for course maintenance and communication, if GC accepts my offer?

A: You are responsible for keeping a course up-to-date for the duration of your offer.

If an end-user reports an error, it should be investigated and either fixed or a response sent indicating why it is not an error. Unless there are extenuating circumstances, this should typically be accomplished within two-weeks of notification.

It is assumed that, as an author, you stay current with changes in your field.

If small nuances or notes need to be added to a course to ensure the accuracy of the information it contains, this can be done so in the current course by making the edit, saving, and republishing.
Larger changes should be treated as new versions of a course. Frequency of versions will depend on subject matter, but many courses benefit from new versions every 2-3 years.
For coordination purposes, please provide 1 month written notice if you plan to remove a course from circulation (whether replacing it with new version, or simply retiring it), to help ensure a satisfactory customer experience.

Q: How will I get paid?

A: GC cuts royalty checks for authors on a monthly or quarterly basis.

Q: Can I get feedback on my course?

A: Yes! You can review the course evaluations on your course at any time. We recommend doing so on a regular basis—either monthly or quarterly, depending on volume of sales.

Q: What if I find a small error in my course?

A: You may make edits to your course at any time, save, and publish. Please note that the publishing event has the potential to disrupt learners. We recommend publishing during low-volume hours, such as early morning.

Q: What if I want to do deeper revisions on my course?

A: When desired changes involve adding pages, removing pages, and significantly changing assessment questions, you need to consider the revision as a “new version” of the course. Clone your existing course. Give it a new course ID. Then get started on your revisions.

Q: What if I no longer wish to have a certain course sold, or the approval period for that course has expired and it must be taken down?

A: For coordination purposes, please provide 1 month written notice if you plan to remove a course from circulation (whether replacing it with new version, or simply retiring it), to help ensure a satisfactory customer experience.

FAQ's – Managing Your Own Storefront

Have questions about what you’ll need to set up your own storefront and what to expect once you open your doors? Browse the FAQs below.

Q: What do I need in order to get started with a store of my own?


  • For tax purposes, you will need to complete a W-9.
  • You will need something to sell. For GC authors, this typically means courses created in the LCMS, or SCORM courses that have been uploaded to the system. For GC trainers, this may be classroom courses and webinars.
Q: Can I have my own domain name?

A: Yes, it is possible—but additional setup is required. Please contact Professional Services.

Q: What sort of visual choices do I have with the out-of-the-box store?

A: For the first version of the out-of-the-box store, variations will be limited to color palette. In the future, we plan to provide a wider array of templates to choose from.

Note that the site can be further customized in the header, footer, home page graphical element, and the graphical elements that display on the catalog pages and product pages, if desired.

Q: How do I get my online courses into my storefront?

A: When you develop a course in the LCMS, assign it to a course group (a catalog), save and publish to storefront. Course groups define the left navigation in your storefront. The course will appear on storefront on publish.

Q: How do I get my classroom and webinar courses into my storefront?

A: At present, you may submit classroom and webinar courses via our automated form for sale on GreenCulturED.co. Adding such courses to your out-of-the-box storefront, however, requires you to contact our support team for assistance.

Q: How do I get SCORM, webinar, and classroom courses into my storefront?

A: When you add a SCORM course, webinar, or classroom course, it gets added to the LCMS as a “pointer” course. Fill out the course information, assign a course group, and again publish to storefront to make it available for sale.

Q: What if I would also like to sell GC courses? How would I do that?

A: If you are looking to add a handful of courses (less than 100) to supplement your own course offerings, the easiest way to do this is to have 360training make you an “offer” of the courses, in the same way that you might offer courses to 360training. This allows you to organize the courses as makes most sense for your store. Let us know the courses or libraries of interest to you.

If you are looking to resell GC courses to which you intend to add a just a few of your own, setting you up as a partner may be the most expedient path. In this case, your store would typically have the same left navigation and course group structure as defined by GC—and you would add your courses to this structure..

Q: How can I promote my courses?

A: There are a number of ways to promote your courses:

  • In the LCMS, be sure to fill out the information on the course summary page as completely as possible. This content includes your course description, learning objectives, assessment strategy—and more about you, the author! This information feeds the course product page in your storefront.
  • Set one or more content objects in the LCMS to “demo,” providing prospective buyers with a tempting slice of the course.
  • If you have an existing website or blog, talk about the course and provide a link to it.
  • On social forums, discuss topics related to your course, and consider providing a link to the course on your storefront.
  • Consider offering free webinars or whitepapers on related topics. As part of the offering, briefly include mention your great new course.
  • Consider PPC (pay-per-click) advertisement, to help draw prospective learners to your course.
Q: How will I know how much I sold?

A: Our out-of-the-box store comes with basic reporting features. A special storefront tool allows you to look at store performance and income data on a daily basis.

Q: How will I get paid?

A: In general, GC cuts checks for storefront owners once a month. It should be noted that if the check amount is less than $100, the check will be held until the end of the quarter (last day of March, June, September, December).

Q: How do revenue shares work with respect to my own product sold on my store?

A: When you sell your own product on your own store, GC takes 10% to cover the cost of the transaction, the ecommerce system, and customer support. The rest (minus discounts, shipping fees, taxes, etc. as applicable) is yours!

Q: How do revenue shares work with respect to GC product sold on my store?

A: When you sell GC product on your store, it will be governed by an “offer” specifying a commission amount applied to either all GC courses in a library, or specific courses.

FAQ's – Software Purchases and Terms

Have questions about purchasing
GC software and managing intellectual property? Browse the FAQs below.

Q: What are the terms and conditions of using the software?

A:Most aspects of our EULA are industry standard. Two important features that GC provides, however, are that ability to sell content and make offers to other vendors to sell your content. We want to create a win-win environment. We keep your software costs as low as possible—FREE in many cases—enabling you to turn “know how” into product, and bootstrap your way to success. In return, we ask for a revenue share on all products sold through our systems. Further, by agreeing to the EULA, you agree that when you make an “offer” to a vendor that specifies a royalty amount, that “offer” will be treated as a contract—streamlining both your process and ours.

Q: What are the technical specs for the software?

A: Web-based course builder (Create Courses)

Broadband internet connection
Resolution: 1024×768 or higher, 7” display or larger recommended
CPU: 1.0 gigahertz (GHz) processor or higher (32-bit or 64-bit)
Available disk space: 250 MB minimum
IE (support IE10+)
Chrome (support 31+)
FireFox (support 25+)
Safari (support 5.1+)
iPad (support iOS 5.1+)
Android (support 3.2+)
LCMS (Create Courses)

Broadband internet connection
Operating System: Windows XP, Windows Vista, Windows 7
Minimum 200 MHz processor with 32 MB RAM
Minimum XGA video card (resolution of 1024×768 pixels), driver, and monitor
Sound card with speakers or headphones
LMS (Serve Courses and Manage Learners)

Broadband internet connection
Browser: FireFox, Internet Explorer (IE7, IE8, IE9), Chrome, or Safari. Cookies and javascript must be enabled. Some courses require Adobe Flash Player and Adobe Acrobat Reader.
Minimum 200 MHz processor with 32 MB RAM
Minimum XGA video card (resolution of 1024×768 pixels), driver, and monitor
Sound card with speakers or headphones
Storefront (Sell Courses)

Broadband internet connection
Browser: FireFox, Internet Explorer (IE7, IE8, IE9), Chrome, or Safari.
Minimum 200 MHz processor with 32 MB RAM
Minimum XGA video card (resolution of 1024×768 pixels), driver, and monitor

Q: What’s the difference between a “freemium” self-service account, and an “unlimited” corporate account?

A: “Freemium” self-service accounts allow you to purchase software online. Some components are offered free of charge. Others require either a one-time or subscription-based payment. “Freemium” self-service accounts are ideal for individuals and small-to-medium businesses just getting started with online training, who want the freedom to explore what they need and incrementally expand their toolsets accordingly.

“Unlimited” corporate accounts best serve medium-to-large businesses who have larger training and course development teams (5 or more individuals) planning on creating a library of courses (15 or more). If your organization would rather pay an annual fee for software and get everything—as many authors and managers as you need, all new software templates and features as they come out—then “unlimited” is the way to go.

Note that GC courses and/or entire course libraries intended to supplement offerings for learners in your organization can be added to either “Freemium” or “Unlimited” accounts. Please talk to our sales team about pricing and options!

To resell GC courses to customers please talk to our partner team.

Q: Why are your prices so low?

A: We are committed to making development and delivery of quality elearning a viable option for learning specialists everywhere. We strive to give you the opportunity to do your best work—and send that work out into the world to help others and create a revenue stream that fuels the process and keeps you and your organization going. We believe firmly that when you are successful, we are successful.

Q: Do you ever run sales?

A: Yes! We regularly run 24-hour flash sales. “Like” us on Facebook, or fill out the product page form, to receive notices.

Q: The LCMS and LMS core are “free” now. Will they always be free?

A: The current intent is to keep the core offerings “free.” It should be noted that accounts are set up as annual subscriptions. This helps us confirm that accounts are still active, and allows us to adjust financial approach if needed. A month before your subscription expires, you will receive an email letting you know the subscription period is about to end and will need to be renewed. If there is any change to the terms, you will receive notification at that time.

Q: How do you measure the subscription period?

A: 365 days from the date of purchase.

Q: How can I find out when my subscription for a certain feature will expire?

A: Review your profile in the application in question.

Q: What happens if I forget to renew before the end of the period?

A: If your subscription to the core software expires, the entire account will be locked, for you and for any authors or managers you have associated with that account.

If your subscription to a feature expires, the feature will turn off. For example, if you had signed up for an extra author, and that author account expired, the system will lock the account for that author.

The simplest thing is to keep an eye out for those reminders and renew prior to the date!

Q: Do I have to get all the software pieces I want at once?

A: Purchase features as you need them. An account review at checkout ensures that you have all the core features you need to support the items you have put in your cart. The only downside of incremental purchases is that you may have multiple subscription renewal dates.

Q: As the account owner, do I have to be the one to purchase extra pieces of software?

A: The individual who made the original purchase will be in the system as the account owner. The account owner signed the EULA and is responsible for the account and all activity on the account. Subsequent purchases, therefore, need to be through this account owner login. Please call customer service to have the account owner changed.

Q: Do I have to get the core—or can I, for instance, just get one of the games?

A:For all features associated with creating courses, you must have the LCMS core—which is FREE.

For all features associated with serving courses up to end learners or creating classroom / alternate offerings, you must have the LMS core—which is FREE.

Storefront is currently a single offering. If you are a VAR or are selling physical product, that is all you will need. If, however, you want to sell your own online courses, you will need both the LCMS and LMS cores—both of which are FREE.

Q: Does the course creation tool come with royalty-free images?

Not at this time. We are happy to make recommendations as to vendors who can provide such images. You may also choose to use a digital camera to create images of your own. There is a wide range of tools you might use to help process and refine those images. We also have some favorites there. Please note that it is NOT acceptable to put images you found on the web in your online courses UNLESS you have explicit written permission to do so from the originator of that image. You are legally responsible for all content you put into your courses.

Q: I already have course creation software that I like to use. Can I use that instead?

A: Yes. If you just need something special on the page, stand-alone SWFs can be uploaded into scenes in the LCMS course builder. If, on the other hand, you create an entire course in another tool, if you can save it out as SCORM 1.2, it can be uploaded via the LMS interface.

Q: I have SCORM courses that I would like to sell. Can those go into the system?

A: Yes. Once you upload the SCORM 1.2 course via the LMS, it will create a record in the LCMS. Make adjustments to course data as needed, assign a course group, then publish to your storefront.

Q: What if I want to move my content to another system?

A: Native LCMS courses can be exported as SCORM for an additional fee.

Q: If I put my content into the tool, who owns the intellectual property?

A: The intellectual property inherent in the course content remains yours. The software that serves up that content remains the intellectual property of GC.

Subject Matter Experts: Train With Us!

We are always looking for Subject Matter Experts (SME’s) who are authorities in their particular area or topic in the cannabis industry and are looking to provide high-quality training professionally. If you are interested in becoming an SME or a trainer at Green CulturED, please provide the following information.

  • Contact Information

  • Professional Background

  • Accepted file types: pdf, doc, docx.
    We keep this for internal records only, this will NOT be made public.
  • Accepted file types: pdf, doc, docx.
    It's probably easiest to copy/paste your headshot from LinkedIn, but if you can, we'd appreciate it if you uploaded a HIGH-quality headshot that we can use...
  • Proposed Training

  • Drop files here or
    We require a minimum of a 5,000-word script for each training (or more words - for example, our accredited Alaska Handler Permit Training was 50,532 words), once we complete the Instructional Design (ID) process, where we publish learning activities (ex. professional Voice-Over video, resources, assessment, etc)...it'll result in one (1) complete hour of online training. This is an extremely time-intensive process that we take VERY seriously due to the costs, it is roughly $10,000 USD per one (1) hour of completed ID work. Please upload any additional files for us to review too - more information you provide = better the training will be...
  • Submit Training